Occupations · Management
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
O*NET 30.3 Database (USDOL/ETA) · occupation code 11-2011.00
What it pays
A single “average salary” hides the spread. This is the whole distribution — the gap between the bottom and top bar is usually the number that matters.
BLS Occupational Employment and Wage Statistics, May 2024 · national, cross-industry · annual wage
Pay over time
Median up 110% between 2003 and 2024, before inflation. The band shows the 10th to 90th percentile.
BLS OEWS, one release per year. Before May 2011 only national estimates were published, so geography detail starts there.
Where the jobs are
| Metro area | Median wage | Employed |
|---|---|---|
| New York-Newark-Jersey City, NY-NJ-PA | $201,120 | 3,660 |
| Los Angeles-Long Beach-Anaheim, CA | $152,460 | 1,020 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $118,800 | 500 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $101,310 | 470 |
| San Francisco-Oakland-Hayward, CA | $167,300 | 460 |
| Austin-Round Rock, TX | $111,460 | 380 |
| Atlanta-Sandy Springs-Roswell, GA | $134,090 | 370 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $133,630 | 340 |
| Boston-Cambridge-Newton, MA-NH | $135,270 | 320 |
| Baltimore-Columbia-Towson, MD | $122,110 | 280 |
| Las Vegas-Henderson-Paradise, NV | $78,530 | 260 |
| Portland-Vancouver-Hillsboro, OR-WA | $132,650 | 230 |
BLS OEWS May 2024, metropolitan estimates · the 12 areas with the most people in this occupation
Typical education to enter: Bachelor's degree · BLS Employment Projections 2024–34
What people in this job actually do
Ordered by how important the work is rated.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare and negotiate advertising and sales contracts.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Train and direct workers engaged in developing and producing advertisements.
O*NET 30.3 task ratings, importance scale
Skills that matter most
Importance, rated 1 to 5.
O*NET 30.3 skills, importance scale
Software and tools
A dot marks what O*NET flags as in demand.
O*NET 30.3 software skills · hot-technology flag
What this work is actually like
Conditions rated against the average across all occupations — only what makes this job different is listed.
O*NET 30.3 Job Zones
Working conditions that stand out
O*NET 30.3 work context, frequency scale · observed 2018-08
How people actually get in
Share of workers by the education they hold.
O*NET 30.2 education, training and experience · observed 2018-08
What kind of person the work suits
Occupational interest profile, rated 1 to 7.
O*NET 30.2 occupational interests (RIASEC)
Tasks O*NET flags as emerging
- Create media notices about events.
O*NET 22.3 emerging tasks
What you take with you
Skills rated for how well they transfer into other occupations.
O*NET 30.3 transferable skills, importance scale
Knowledge the work draws on
Abilities it leans on
O*NET 30.3 abilities and knowledge, importance scale
How this job is advertised
The same work is posted under many titles — this is what to search for.
O*NET 30.3 job titles reported for this occupation
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What changed since 2015
Comparing O*NET release 20.1 (2015-10-01) with 30.3 (2026-05-01). Signs, not colour alone, carry the meaning. 4 entries that were only relabelled between releases are left out.
Now listed 38
No longer listed 19
Diff across the O*NET releases held here in full since October 2015, following occupations through merges and retirements. O*NET re-surveys occupations on a rolling cycle, so “no change” can also mean “not re-surveyed”.
Related jobs
O*NET 30.3 related occupations
Also called
O*NET 30.3 alternative titles
The same work in Europe
| ESCO occupation | ISCO | Match |
|---|---|---|
| promotion manager | 1221.3.3 | exact |
| advertising manager | 1222.1.1 | close |
| advertising specialist | 2431.3 | close |
Official ESCO ↔ O*NET crosswalk (ESCO Secretariat with USDOL/ETA)
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