Occupations · Business and Financial Operations
Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
O*NET 30.3 Database (USDOL/ETA) · occupation code 13-1161.01
What people in this job actually do
Ordered by how important the work is rated.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
O*NET 30.3 task ratings, importance scale
Skills that matter most
Importance, rated 1 to 5.
O*NET 30.3 skills, importance scale
Software and tools
A dot marks what O*NET flags as in demand.
O*NET 30.3 software skills · hot-technology flag
What this work is actually like
Conditions rated against the average across all occupations — only what makes this job different is listed.
O*NET 30.3 Job Zones
Working conditions that stand out
O*NET 30.3 work context, frequency scale · observed 2021-08
How people actually get in
Share of workers by the education they hold.
O*NET 30.2 education, training and experience · observed 2021-08
What kind of person the work suits
Occupational interest profile, rated 1 to 7.
O*NET 30.2 occupational interests (RIASEC)
What you take with you
Skills rated for how well they transfer into other occupations.
O*NET 30.3 transferable skills, importance scale
Knowledge the work draws on
Abilities it leans on
O*NET 30.3 abilities and knowledge, importance scale
How this job is advertised
The same work is posted under many titles — this is what to search for.
O*NET 30.3 job titles reported for this occupation
Get this as a personal report
The same sourced evidence, recut for the closest published view of your city, state or industry, as a dated PDF.
Free page vs. the $29 report
The page above is a public national reference: it is the same for every reader. The $29 report uses the location or industry you name, states the exact BLS cut used, and packages five decision-focused sections as a PDF. Choose $49 when you need a broader comparison of industries, places, changes and next moves.
What changed since 2020
Comparing O*NET release 25.1 (2020-11-01) with 30.3 (2026-05-01). Signs, not colour alone, carry the meaning. 1 entries that were only relabelled between releases are left out.
Now listed 18
No longer listed 6
Diff across the O*NET releases held here in full since October 2015, following occupations through merges and retirements. O*NET re-surveys occupations on a rolling cycle, so “no change” can also mean “not re-surveyed”.
Related jobs
O*NET 30.3 related occupations
Also called
O*NET 30.3 alternative titles
The same work in Europe
| ESCO occupation | ISCO | Match |
|---|---|---|
| search engine optimisation expert | 2513.2 | exact |
| online community manager | 2432.5 | close |
| advertising specialist | 2431.3 | close |
| marketeer | 2431.10 | close |
| network marketer | 2431.13 | close |
| market research analyst | 2431.11 | close |
| online marketer | 2431.10.4 | close |
Official ESCO ↔ O*NET crosswalk (ESCO Secretariat with USDOL/ETA)
Keep exploring
See labor-market evidence in motion.
Watch short Tamhu stories about pay, growth and how work changes — then return to the source data here.
Watch this occupation
This job has changed before and it will change again. We'll email you when the data moves — a tool appears, a skill gains weight, the pay distribution shifts. Free, and one click to stop.
Check your inbox — your watch starts only after you confirm.
We send data, not advice. No sharing, no resale. Privacy