Occupations · Management

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

O*NET 30.3 Database (USDOL/ETA) · occupation code 11-2032.00

$138,520median annual wage, May 2024

76,060people employed, United States

▲ 5.0%projected change, 2024→2034

6,600openings a year, incl. replacements

What it pays

A single “average salary” hides the spread. This is the whole distribution — the gap between the bottom and top bar is usually the number that matters.

BLS Occupational Employment and Wage Statistics, May 2024 · national, cross-industry · annual wage

Pay over time

Median up 10% between 2021 and 2024, before inflation. The band shows the 10th to 90th percentile.

BLS OEWS, one release per year. Before May 2011 only national estimates were published, so geography detail starts there.

Where the jobs are

Metro area	Median wage	Employed
Washington-Arlington-Alexandria, DC-VA-MD-WV	$185,760	11,140
New York-Newark-Jersey City, NY-NJ-PA	$184,080	7,760
Los Angeles-Long Beach-Anaheim, CA	$146,630	3,460
Dallas-Fort Worth-Arlington, TX	$123,590	2,720
Chicago-Naperville-Elgin, IL-IN-WI	$125,360	2,250
San Francisco-Oakland-Hayward, CA	$178,850	2,040
Boston-Cambridge-Newton, MA-NH	$169,100	1,930
Houston-The Woodlands-Sugar Land, TX	$125,130	1,850
Portland-Vancouver-Hillsboro, OR-WA	$127,010	1,520
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD	$134,610	1,280
Seattle-Tacoma-Bellevue, WA	$169,250	1,280
Austin-Round Rock, TX	$127,990	1,150

BLS OEWS May 2024, metropolitan estimates · the 12 areas with the most people in this occupation

Typical education to enter: Bachelor's degree · BLS Employment Projections 2024–34

Software and tools

A dot marks what O*NET flags as in demand.

Adobe Acrobat●Adobe After Effects●Adobe Creative Cloud software●Adobe Illustrator●Adobe InDesign●Adobe Photoshop●Canva●Facebook●Google Analytics●Google Docs●Google Workspace software●HubSpot software●Hypertext markup language HTML●Marketo Marketing Automation●Microsoft Access●Microsoft Excel●Microsoft Office software●Microsoft Outlook●Microsoft PowerPoint●Microsoft Project●Microsoft SharePoint●Microsoft Word●Salesforce software●Slack●Teradata Database●TikTok●WordPress●Yardi software●

O*NET 30.3 software skills · hot-technology flag

What this work is actually like

Conditions rated against the average across all occupations — only what makes this job different is listed.

4 / 5Considerable preparation — a four-year degree plus several years in the field.

O*NET 30.3 Job Zones

What kind of person the work suits

Occupational interest profile, rated 1 to 7.

Enterprising7.0

Conventional4.4

Social4.2

O*NET 30.2 occupational interests (RIASEC)

How this job is advertised

The same work is posted under many titles — this is what to search for.

Campaign ManagerPublicity ManagerCommunity ManagerCommunity DirectorPublicity DirectorRelationship ManagerSocial Media ManagerInformation DirectorDevelopment DirectorCommunications ManagerCommunications DirectorPublic Affairs DirectorCustomer Service ManagerPublic Information Director

O*NET 30.3 job titles reported for this occupation

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What changed since 2020

Comparing O*NET release 25.1 (2020-11-01) with 30.3 (2026-05-01). Signs, not colour alone, carry the meaning. 2 entries that were only relabelled between releases are left out.

Now listed 23

+Airtable+Adobe PageMaker+Adobe Illustrator+Adobe Dreamweaver+Adobe Photoshop+WeVideo+Microsoft Outlook+Adobe InDesign+Zoom+Google Ads+HubSpot software+MightyScout+Google Workspace software+MicroFocus GroupWise

No longer listed 16

−Adobe Systems Adobe Creative Cloud−Google AdWords−Adobe Systems Adobe PageMaker−Adobe Systems Adobe Fireworks−Adobe Systems Adobe Flash−Adobe Systems Adobe Dreamweaver−Novell GroupWise−Adobe Systems Adobe Distiller−Instagram PeopleMap−Adobe Systems Adobe Flash Player−Adobe Systems Adobe AfterEffects−Adobe Systems Adobe Photoshop−Data entry software−Adobe Systems Adobe Illustrator

Diff across the O*NET releases held here in full since October 2015, following occupations through merges and retirements. O*NET re-surveys occupations on a rolling cycle, so “no change” can also mean “not re-surveyed”.

O*NET 30.3 related occupations

Also called

Campaign ManagerPublicity ManagerCommunity ManagerPublicity DirectorCommunity DirectorInformation DirectorSocial Media ManagerDevelopment DirectorRelationship ManagerCommunications ManagerPublic Affairs DirectorCommunications Director

O*NET 30.3 alternative titles

The same work in Europe

ESCO occupation	ISCO	Match
public relations manager	1222.1.2	exact
communication manager	1222.1	close
public relations officer	2432.9	close
spokesperson	2432.9.1	close
public affairs consultant	2432.8	close
destination manager	1221.3.1	broader

Official ESCO ↔ O*NET crosswalk (ESCO Secretariat with USDOL/ETA)

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