Occupations · Sales
Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
O*NET 30.3 Database (USDOL/ETA) · occupation code 41-9011.00
What it pays
A single “average salary” hides the spread. This is the whole distribution — the gap between the bottom and top bar is usually the number that matters.
BLS Occupational Employment and Wage Statistics, May 2024 · national, cross-industry · annual wage
Pay over time
Median up 87% between 2003 and 2024, before inflation. The band shows the 10th to 90th percentile.
BLS OEWS, one release per year. Before May 2011 only national estimates were published, so geography detail starts there.
Where the jobs are
| Metro area | Median wage | Employed |
|---|---|---|
| Chicago-Naperville-Elgin, IL-IN-WI | $33,750 | 2,660 |
| Seattle-Tacoma-Bellevue, WA | $39,140 | 2,160 |
| San Francisco-Oakland-Hayward, CA | $42,170 | 1,720 |
| Phoenix-Mesa-Scottsdale, AZ | $33,280 | 1,620 |
| Houston-The Woodlands-Sugar Land, TX | $37,000 | 1,460 |
| Riverside-San Bernardino-Ontario, CA | $35,770 | 1,460 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $33,170 | 1,360 |
| Dallas-Fort Worth-Arlington, TX | $37,710 | 1,270 |
| Napa, CA | $46,130 | 1,170 |
| Santa Rosa, CA | $47,050 | 1,080 |
| Portland-Vancouver-Hillsboro, OR-WA | $38,050 | 1,060 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $39,870 | 940 |
BLS OEWS May 2024, metropolitan estimates · the 12 areas with the most people in this occupation
Typical education to enter: No formal educational credential · BLS Employment Projections 2024–34
What people in this job actually do
Ordered by how important the work is rated.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Suggest specific product purchases to meet customers' needs.
- Research or investigate products to be presented to prepare for demonstrations.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Identify interested and qualified customers to provide them with additional information.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Transport, assemble, and disassemble materials used in presentations.
- Practice demonstrations to ensure that they will run smoothly.
O*NET 30.3 task ratings, importance scale
Skills that matter most
Importance, rated 1 to 5.
O*NET 30.3 skills, importance scale
Software and tools
A dot marks what O*NET flags as in demand.
O*NET 30.3 software skills · hot-technology flag
What this work is actually like
Conditions rated against the average across all occupations — only what makes this job different is listed.
O*NET 30.3 Job Zones
Working conditions that stand out
O*NET 30.3 work context, frequency scale · observed 2016-07
How people actually get in
Share of workers by the education they hold.
O*NET 30.2 education, training and experience · observed 2016-07
What kind of person the work suits
Occupational interest profile, rated 1 to 7.
O*NET 30.2 occupational interests (RIASEC)
What you take with you
Skills rated for how well they transfer into other occupations.
O*NET 30.3 transferable skills, importance scale
Knowledge the work draws on
Abilities it leans on
O*NET 30.3 abilities and knowledge, importance scale
How this job is advertised
The same work is posted under many titles — this is what to search for.
O*NET 30.3 job titles reported for this occupation
Get this as a personal report
The same sourced evidence, recut for the closest published view of your city, state or industry, as a dated PDF.
Free page vs. the $29 report
The page above is a public national reference: it is the same for every reader. The $29 report uses the location or industry you name, states the exact BLS cut used, and packages five decision-focused sections as a PDF. Choose $49 when you need a broader comparison of industries, places, changes and next moves.
What changed since 2015
Comparing O*NET release 20.1 (2015-10-01) with 30.3 (2026-05-01). Signs, not colour alone, carry the meaning.
Now listed 6
No longer listed 3
Diff across the O*NET releases held here in full since October 2015, following occupations through merges and retirements. O*NET re-surveys occupations on a rolling cycle, so “no change” can also mean “not re-surveyed”.
Related jobs
O*NET 30.3 related occupations
Also called
O*NET 30.3 alternative titles
The same work in Europe
| ESCO occupation | ISCO | Match |
|---|---|---|
| promotions demonstrator | 5242.1 | exact |
| hawker | 9520.1 | close |
| market vendor | 5211.1 | close |
Official ESCO ↔ O*NET crosswalk (ESCO Secretariat with USDOL/ETA)
Keep exploring
See labor-market evidence in motion.
Watch short Tamhu stories about pay, growth and how work changes — then return to the source data here.
Watch this occupation
This job has changed before and it will change again. We'll email you when the data moves — a tool appears, a skill gains weight, the pay distribution shifts. Free, and one click to stop.
Check your inbox — your watch starts only after you confirm.
We send data, not advice. No sharing, no resale. Privacy